Difference between revisions of "1640 Logo Selection"
From DEW Robotics
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Revision as of 22:47, 18 November 2012
This is a work in progress
While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Where used, mottos are 1 of the 2 highlighted on 14-Nov, but are currently only filler.
Contents
The Robot
The SpyGear
The Brand: Sabotage/Espionage
Why a Fedora?
- Fedoras have a long history on the heads of classy nonconformists. Think James Bond and Indiana Jones. Plays right to our name.
- It's also the logo for Red Hat Linux (largely for the above reason), highlighting our programming element.
- It's distinctive. Just like Daisy's headbands, wearing fedoras will make us more memorable and easy to recognize.
What's that Spark?
- It keeps the spy/sabotage theme without saying "we're going to explode your robot" the way an actual bomb does.
- It's electric! The "spark of inspiration" represents the electrical element of our team.
- It accents the logo and can makes our hat stand out.
Benefits of the Brand
- Simple - single base color with simple accents, 5 shapes.
- STEM Professional - clearly a gear (with a fuse and hat); classy yet unique, not overly youthful
- Distinctive - connotes Sab-BOT-age, doesn't look like it even could belong to someone else. Memorable, easy to explain uniquely.
- Branded - embraces spy/sabotage; we can theme team-given awards, events, handouts, etc around fedoras and spies. Already ties to FLL dogtags.
- Accentuating - adds a very appropriate element to our uniform. Hatband can also have nickname/job on it. Plus we can do hat tricks!
- Customizable - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).
For Media Use
- Square; doesn't necessitate any white space/text wrapping
- Can directly replace any 0 or o without confusion or more room
- Recognizable even if partially/largely obscured or covered
- Easy to scale (full detail at <1/4" square)
- Distinguishable at long distances and in silhouette
- All lines are thick and simple (and can be more so for certain applications)
- Maximum 7 elements; monochrome can be laid out in 3 sections
- Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)