Difference between revisions of "1640 Logo Selection"

Revision as of 22:47, 18 November 2012

This is a work in progress
While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Where used, mottos are 1 of the 2 highlighted on 14-Nov, but are currently only filler.

The Robot

The SpyGear

dual and monochrome versions

Harrison Ford, Julia Roberts, Cary Grant and Sean Connery

The Brand: Sabotage/Espionage

Why a Fedora?

• Fedoras have a long history on the heads of classy nonconformists. Think James Bond and Indiana Jones. Plays right to our name.
• It's also the logo for Red Hat Linux (largely for the above reason), highlighting our programming element.
• It's distinctive. Just like Daisy's headbands, wearing fedoras will make us more memorable and easy to recognize.

What's that Spark?

• It keeps the spy/sabotage theme without saying "we're going to explode your robot" the way an actual bomb does.
• It's electric! The "spark of inspiration" represents the electrical element of our team.
• It accents the logo and can makes our hat stand out.

Benefits of the Brand

• Simple - single base color with simple accents, 5 shapes.
• STEM Professional - clearly a gear (with a fuse and hat); classy yet unique, not overly youthful
• Distinctive - connotes Sab-BOT-age, doesn't look like it even could belong to someone else. Memorable, easy to explain uniquely.
• Branded - embraces spy/sabotage; we can theme team-given awards, events, handouts, etc around fedoras and spies. Already ties to FLL dogtags.
• Accentuating - adds a very appropriate element to our uniform. Hatband can also have nickname/job on it. Plus we can do hat tricks!
• Customizable - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).

Example t-shirt. Swoop is that year's field. Font style and motto not set!

For Media Use

• Square; doesn't necessitate any white space/text wrapping
• Can directly replace any 0 or o without confusion or more room
• Recognizable even if partially/largely obscured or covered
• Easy to scale (full detail at <1/4" square)
• Distinguishable at long distances and in silhouette
• All lines are thick and simple (and can be more so for certain applications)
• Maximum 7 elements; monochrome can be laid out in 3 sections
• Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)