Difference between revisions of "1640 Logo Selection"

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(SpyGear, needs Robot and others)
 
(started cartoon robot)
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While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Where used, mottos are 1 of the 2 highlighted on 14-Nov, but are currently only filler.
 
While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Where used, mottos are 1 of the 2 highlighted on 14-Nov, but are currently only filler.
  
==The Robot==
+
==The Cartoon Robot==
 +
[[File:DB9 molly.jpg|thumb|right|upright=.5|100px|full-color version]][[File:Cartoonrobot_logo3.jpg|frameless|center|200px|]]
 +
 
 +
Potential renderings for smaller use with the team number:
 +
{|style="width: 50%"
 +
|[[Image:Cartoonrobot_logo1.jpg|frameless|left|150px]]
 +
|[[Image:Cartoonrobot_logo2.jpg|frameless|center|150px]]
 +
|[[Image:Cartoonrobot_logo4.jpg|frameless|right|150px]]
 +
|}
  
 
==The SpyGear==
 
==The SpyGear==
[[File:SpyGear bluegold.png|thumb|right|150px|dual and monochrome versions]][[File:SpyGear.png|thumb|center|200px|]]
+
[[File:SpyGear bluegold.png|thumb|right|150px|dual and monochrome versions]][[File:SpyGear.png|frameless|center|200px]]
 
<br>
 
<br>
 
[[File:SpyGear_fedoras.png|thumb|right|100px|<small>Harrison Ford, Julia Roberts, Cary Grant and Sean Connery</small>]]
 
[[File:SpyGear_fedoras.png|thumb|right|100px|<small>Harrison Ford, Julia Roberts, Cary Grant and Sean Connery</small>]]
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*It accents the logo and can makes our hat stand out.
 
*It accents the logo and can makes our hat stand out.
 
<br>
 
<br>
[[File:SpyGear_swoops.png|thumb|center|upright=2.0|800px]]
+
[[File:SpyGear_swoops.png|frameless|center|upright=2.0|800px]]
 
<br>
 
<br>
 
====Benefits of the Brand====
 
====Benefits of the Brand====
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*'''Customizable''' - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).
 
*'''Customizable''' - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).
 
<br>
 
<br>
[[File:SpyGear_letterhead.png|thumb|center|upright=2.0|800px|Example letterheads emphasizing different information. Other combinations available for different situations.]]<br>
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[[File:SpyGear_letterhead.png|frameless|center|upright=2.0|800px|]]<br>
 
[[File:SpyGear_t-shirt.png|thumb|right|upright=2.0|150px|<small>Example t-shirt. Swoop is that year's field. Font style and motto not set!</small>]]
 
[[File:SpyGear_t-shirt.png|thumb|right|upright=2.0|150px|<small>Example t-shirt. Swoop is that year's field. Font style and motto not set!</small>]]
 
<br>
 
<br>
Line 35: Line 43:
 
*Square; doesn't necessitate any white space/text wrapping
 
*Square; doesn't necessitate any white space/text wrapping
 
*Can directly replace any 0 or o without confusion or more room
 
*Can directly replace any 0 or o without confusion or more room
 +
*Easy to work into letterhead, etc, emphasizing any information needed (see examples above, others available)
 
*Recognizable even if partially/largely obscured or covered
 
*Recognizable even if partially/largely obscured or covered
 
*Easy to scale (full detail at <1/4" square)
 
*Easy to scale (full detail at <1/4" square)
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*Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)
 
*Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)
 
<br>
 
<br>
[[File:SpyGear_numbers.png|thumb|center|upright=2.0|800px]]
+
[[File:SpyGear_numbers.png|frameless|center|upright=2.0|800px]]

Revision as of 23:11, 18 November 2012

This is a work in progress
While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Where used, mottos are 1 of the 2 highlighted on 14-Nov, but are currently only filler.

The Cartoon Robot

full-color version
Cartoonrobot logo3.jpg

Potential renderings for smaller use with the team number:

Cartoonrobot logo1.jpg
Cartoonrobot logo2.jpg
Cartoonrobot logo4.jpg

The SpyGear

dual and monochrome versions
SpyGear.png


Harrison Ford, Julia Roberts, Cary Grant and Sean Connery

The Brand: Sabotage/Espionage

Why a Fedora?

  • Fedoras have a long history on the heads of classy nonconformists. Think James Bond and Indiana Jones. Plays right to our name.
  • It's also the logo for Red Hat Linux (largely for the above reason), highlighting our programming element.
  • It's distinctive. Just like Daisy's headbands, wearing fedoras will make us more memorable and easy to recognize.

What's that Spark?

  • It keeps the spy/sabotage theme without saying "we're going to explode your robot" the way an actual bomb does.
  • It's electric! The "spark of inspiration" represents the electrical element of our team.
  • It accents the logo and can makes our hat stand out.


SpyGear swoops.png


Benefits of the Brand

  • Simple - single base color with simple accents, 5 shapes.
  • STEM Professional - clearly a gear (with a fuse and hat); classy yet unique, not overly youthful
  • Distinctive - connotes Sab-BOT-age, doesn't look like it even could belong to someone else. Memorable, easy to explain uniquely.
  • Branded - embraces spy/sabotage; we can theme team-given awards, events, handouts, etc around fedoras and spies. Already ties to FLL dogtags.
  • Accentuating - adds a very appropriate element to our uniform. Hatband can also have nickname/job on it. Plus we can do hat tricks!
  • Customizable - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).



Example t-shirt. Swoop is that year's field. Font style and motto not set!


For Media Use

  • Square; doesn't necessitate any white space/text wrapping
  • Can directly replace any 0 or o without confusion or more room
  • Easy to work into letterhead, etc, emphasizing any information needed (see examples above, others available)
  • Recognizable even if partially/largely obscured or covered
  • Easy to scale (full detail at <1/4" square)
  • Distinguishable at long distances and in silhouette
  • All lines are thick and simple (and can be more so for certain applications)
  • Maximum 7 elements; monochrome can be laid out in 3 sections
  • Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)


SpyGear numbers.png