Revision as of 00:00, 19 November 2012

This is a work in progress

Logos

While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Where used, logo mottos are one of those highlighted on 14-Nov, but are currently only filler. Still open to suggestions.

Remember we're looking for something simple, professional, eye-catching, unique, themed (with our name), and easily integrable into into all media.

The Cartoon Robot

full-color version

Example t-shirt. Would not actually have different team name.

Potential renderings for smaller use with the team number:

The SpyGear

dual and monochrome versions

Harrison Ford, Julia Roberts, Cary Grant and Sean Connery

The Brand: Sabotage/Espionage

Why a Fedora?

• Fedoras have a long history on the heads of classy nonconformists. Think James Bond and Indiana Jones. Plays right to our name.
• It's also the logo for Red Hat Linux (largely for the above reason), highlighting our programming element.
• It's distinctive. Just like Daisy's headbands, wearing fedoras will make us more memorable and easy to recognize.

What's that Spark?

• It keeps the spy/sabotage theme without saying "we're going to explode your robot" the way an actual bomb does.
• It's electric! The "spark of inspiration" represents the electrical element of our team.
• It accents the logo and can makes our hat stand out.

Benefits of the Brand

• Simple - single base color with simple accents, 5 shapes.
• STEM Professional - clearly a gear (with a fuse and hat); classy yet unique, not overly youthful
• Distinctive - connotes Sab-BOT-age, doesn't look like it even could belong to someone else. Memorable, easy to explain uniquely.
• Branded - embraces spy/sabotage; we can theme team-given awards, events, handouts, etc around fedoras and spies. Already ties to FLL dogtags.
• Accentuating - adds a very appropriate element to our uniform. Hatband can also have nickname/job on it. Plus we can do hat tricks!
• Customizable - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).

Example t-shirt. Swoop is that year's field. Fonts and motto not set!

For Media Use

• Square; doesn't necessitate any white space/text wrapping
• Can directly replace any 0 or o without confusion or more room
• Easy to work into letterhead, etc, emphasizing any information needed (see examples above, others available)
• Recognizable even if partially/largely obscured or covered
• Easy to scale (full detail at <1/4" square)
• Distinguishable at long distances and in silhouette
• All lines are thick and simple (and can be more so for certain applications)
• Maximum 7 elements; monochrome can be laid out in 3 sections
• Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)

Mottos

Mottos are still open to suggestions, and those shown are not final. (e.g. "We Build Inspiration" could be "Building Inspiration", etc.) Remember we're looking for something short and motivating that speaks directly to what we do (preferably in our brand) and will make sense to outsiders.

• We Build Inspiration
• Building Our Future [used by several small organizations but not TMed]
• A Spark of Inspiration Can Lead to a Unique Creation
• Co-Operative
• Honest Espionage [or Open Espionage]
• Students Achieving Brillance [or another S-A-B acronym]
• Current: Hope is Not an Engineering Strategy
• Removed: Make. Believe. [TM by Sony]