Difference between revisions of "1640 Logo Selection"
From DEW Robotics
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<big>'''This is a work in progress'''</big><br> | <big>'''This is a work in progress'''</big><br> | ||
=Logos= | =Logos= | ||
| − | While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. | + | While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Mottos and font styles are not decided and all shown are only fillers. Still open to suggestions. |
Remember we're looking for something simple, professional, eye-catching, unique, themed (with our name), and easily integrable into into all media. | Remember we're looking for something simple, professional, eye-catching, unique, themed (with our name), and easily integrable into into all media. | ||
| Line 48: | Line 48: | ||
<br> | <br> | ||
====For Media Use==== | ====For Media Use==== | ||
| − | * | + | *Equal length/width; doesn't necessitate any white space/text wrapping |
*Can directly replace any 0 or o without confusion or more room | *Can directly replace any 0 or o without confusion or more room | ||
| − | *Easy to work into letterhead, etc, | + | *Easy to work into letterhead, etc, placed in many of our words where emphasis is needed (see examples above, others available) |
*Recognizable even if partially/largely obscured or covered | *Recognizable even if partially/largely obscured or covered | ||
*Easy to scale (full detail at <1/4" square) | *Easy to scale (full detail at <1/4" square) | ||
*Distinguishable at long distances and in silhouette | *Distinguishable at long distances and in silhouette | ||
*All lines are thick and simple (and can be more so for certain applications) | *All lines are thick and simple (and can be more so for certain applications) | ||
| − | * | + | *Marketing bracelets, earrings, buttons, lapel pins and stickers in the shape |
| + | *3 main elements (maximum 7 distinct shapes); monochrome can be laid out in 3 sections | ||
*Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc) | *Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc) | ||
<br> | <br> | ||
[[File:SpyGear_numbers.png|frameless|center|upright=2.0|800px]] | [[File:SpyGear_numbers.png|frameless|center|upright=2.0|800px]] | ||
| + | |||
| + | ==The Triangle Möbius== | ||
| + | [[File:Trianglemobius colors.jpg|thumb|right|150px|dual and monochrome versions]][[File:Trianglemobius.jpg|frameless|center|200px]] | ||
| + | ====Why a Möbius?==== | ||
| + | It alludes to [https://developers.google.com/drive/branding Google Drive], [http://en.wikipedia.org/wiki/The_Verge_(website) The Verge], [http://en.wikipedia.org/wiki/Microsoft_Visual_Studio Microsoft Visual Studio] and many other (primarily STEM) products and companies. See also [[#Benefits of the Logo | benefits]]. | ||
| + | |||
| + | [[File:Trianglemobius combinations.jpg|frameless|center|upright=2.0|800px|]] | ||
| + | |||
| + | ====Benefits of the Logo==== | ||
| + | *Equal length/width; doesn't necessitate any white space or text wrapping | ||
| + | *Recognizable even if partially/largely obscured or covered | ||
| + | *Easy to scale (full detail at <1/4" square) | ||
| + | *Distinguishable at long distances | ||
| + | *All lines are thick and simple (and can be more so for certain applications) | ||
| + | *3 main elements; monochrome can be laid out in 3 sections | ||
| + | *Marketing bracelets, earrings, buttons, lapel pins and stickers in the shape<br><br> | ||
| + | |||
| + | [[File:Trianglemobius icons.jpg|frameless|center|upright=2.0|800px|]] | ||
| + | |||
| + | ====For Media Use==== | ||
| + | {| | ||
| + | |- valign="top" | ||
| + | | | ||
| + | *Triangular | ||
| + | *Flat | ||
| + | *3D-esque | ||
| + | *Simple | ||
| + | *Customizable | ||
| + | | | ||
| + | *Modern | ||
| + | *Intelligent | ||
| + | *Mathematical | ||
| + | *Appealing | ||
| + | | | ||
| + | *Bold | ||
| + | *Visible | ||
| + | *Distinctive | ||
| + | *Professional | ||
| + | |} | ||
| + | |||
| + | See full style guide [[Media:ProposedIdentity trianglemobius.pdf|here]]. Elements of the style guide (fonts, mottos, name style, etc) can be incorporated in other ways. Logo selection concerns only the logo itself (basically page 16 onward). | ||
=Mottos= | =Mottos= | ||
| Line 65: | Line 107: | ||
*''Building Our Future'' [used by several small organizations but not TMed] | *''Building Our Future'' [used by several small organizations but not TMed] | ||
*''A Spark of Inspiration Can Lead to a Unique Creation'' | *''A Spark of Inspiration Can Lead to a Unique Creation'' | ||
| + | *''Builders of Tomorrow'' | ||
*''Co-Operative'' | *''Co-Operative'' | ||
| + | *''The seemingly impossible is possible.'' | ||
| + | *''Think ahead.'' | ||
*''Honest Espionage'' [or ''Open Espionage''] | *''Honest Espionage'' [or ''Open Espionage''] | ||
*''Students Achieving Brillance'' [or another S-A-B acronym] | *''Students Achieving Brillance'' [or another S-A-B acronym] | ||
*Current: ''Hope is Not an Engineering Strategy'' | *Current: ''Hope is Not an Engineering Strategy'' | ||
*Removed: ''Make. Believe.'' [TM by Sony] | *Removed: ''Make. Believe.'' [TM by Sony] | ||
| + | |||
| + | =Name Style= | ||
| + | Though we're not changing our name, we can change the style by which we present it. Open to suggestions: | ||
| + | *'''Sab-BOT-age''' [current] | ||
| + | *'''//sab.bot.age''' [alludes to programming/web protocols] | ||
Revision as of 01:36, 19 November 2012
This is a work in progress
Contents
Logos
While the logos are getting close to done, things like exact colors, pixel by pixel shapes (all uploads are low-res and non-vector), etc are not finalized. Mottos and font styles are not decided and all shown are only fillers. Still open to suggestions.
Remember we're looking for something simple, professional, eye-catching, unique, themed (with our name), and easily integrable into into all media.
The Cartoon Robot
Potential renderings for smaller use with the team number:
 |
 |
 |
The SpyGear
The Brand: Sabotage/Espionage
Why a Fedora?
- Fedoras have a long history on the heads of classy nonconformists. Think James Bond and Indiana Jones. Plays right to our name.
- It's also the logo for Red Hat Linux (largely for the above reason), highlighting our programming element.
- It's distinctive. Just like Daisy's headbands, wearing fedoras will make us more memorable and easy to recognize.
What's that Spark?
- It keeps the spy/sabotage theme without saying "we're going to explode your robot" the way an actual bomb does.
- It's electric! The "spark of inspiration" represents the electrical element of our team.
- It accents the logo and can makes our hat stand out.
Benefits of the Brand
- Simple - single base color with simple accents, 5 shapes.
- STEM Professional - clearly a gear (with a fuse and hat); classy yet unique, not overly youthful
- Distinctive - connotes Sab-BOT-age, doesn't look like it even could belong to someone else. Memorable, easy to explain uniquely.
- Branded - embraces spy/sabotage; we can theme team-given awards, events, handouts, etc around fedoras and spies. Already ties to FLL dogtags.
- Accentuating - adds a very appropriate element to our uniform. Hatband can also have nickname/job on it. Plus we can do hat tricks!
- Customizable - can be rolled into an O in Downingtown for DAR events, made event-specific (e.g. a LEGO piece hat), or tied into an FRC game (made from a basketball, ubertube, etc).
For Media Use
- Equal length/width; doesn't necessitate any white space/text wrapping
- Can directly replace any 0 or o without confusion or more room
- Easy to work into letterhead, etc, placed in many of our words where emphasis is needed (see examples above, others available)
- Recognizable even if partially/largely obscured or covered
- Easy to scale (full detail at <1/4" square)
- Distinguishable at long distances and in silhouette
- All lines are thick and simple (and can be more so for certain applications)
- Marketing bracelets, earrings, buttons, lapel pins and stickers in the shape
- 3 main elements (maximum 7 distinct shapes); monochrome can be laid out in 3 sections
- Major room on gear and minor room on hatband for additional information (e.g. event name and date, etc)
The Triangle Möbius
Why a Möbius?
It alludes to Google Drive, The Verge, Microsoft Visual Studio and many other (primarily STEM) products and companies. See also benefits.
Benefits of the Logo
- Equal length/width; doesn't necessitate any white space or text wrapping
- Recognizable even if partially/largely obscured or covered
- Easy to scale (full detail at <1/4" square)
- Distinguishable at long distances
- All lines are thick and simple (and can be more so for certain applications)
- 3 main elements; monochrome can be laid out in 3 sections
- Marketing bracelets, earrings, buttons, lapel pins and stickers in the shape
For Media Use
|
|
|
See full style guide here. Elements of the style guide (fonts, mottos, name style, etc) can be incorporated in other ways. Logo selection concerns only the logo itself (basically page 16 onward).
Mottos
Mottos are still open to suggestions, and those shown are not final. (e.g. "We Build Inspiration" could be "Building Inspiration", etc.) Remember we're looking for something short and motivating that speaks directly to what we do (preferably in our brand) and will make sense to outsiders.
- We Build Inspiration
- Building Our Future [used by several small organizations but not TMed]
- A Spark of Inspiration Can Lead to a Unique Creation
- Builders of Tomorrow
- Co-Operative
- The seemingly impossible is possible.
- Think ahead.
- Honest Espionage [or Open Espionage]
- Students Achieving Brillance [or another S-A-B acronym]
- Current: Hope is Not an Engineering Strategy
- Removed: Make. Believe. [TM by Sony]
Name Style
Though we're not changing our name, we can change the style by which we present it. Open to suggestions:
- Sab-BOT-age [current]
- //sab.bot.age [alludes to programming/web protocols]
